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Research papers

Adjustment of advertising to continually developing values: An operative model of analysis

The rapidly developing social and cultural scene is bringing about a parallel change in values, attitudes and life styles. This is reflected on the consumer's choice of products and brands. In Italy in particular the consumer is bombarded by a mass...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Authors: Graziella Messina, Franco Barbero
June 15, 1989
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Citation

Messina and Barbero (1989a, June 15). Adjustment of advertising to continually developing values: An operative model of analysis. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/adjustment-of-advertising-to-continually-developing-values-an-operative-model-of-analysis